For the 2021 Spring season launch, our visual identity was formed by the theme “Boost Your Home Rituals”. We created visual medias throughout the store that spoke to creating a mix of relaxing spaces to recharge and charismatic spaces to boost your energy. This launch was the first to take on the new exhibition style elements created within the medias to elevate inspiration and surprise. Shown are a few examples where I was able to use graphic implementation to assist in this new media style. I was also able to work with the interiors team to find ways to utilize graphics rather than products in several areas of this launch which led to cost savings and reduced product damage.