For the 2021 holiday season launch, our visual identity was formed by the theme “Chapters of Your Life”. We created visual medias throughout the store that spoke to creating cozy spaces in all the areas of your home where people can gather and feel a sense of warmth and security. Shown are a few examples where I was able to significantly add to the story and “wow” factor of the media via graphic implementation. I was able to utilize graphics in this launch to create a sense of whimsy and magic as well as, like in the previous Spring launch, save on product losses and damages by creating visual elements to replace products that we would have used as displays.